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May 15, 2005

Business Week article: Putting on the Dog

pet insurance dog A good post on the recent BusinessWeek article on the market for pets and pet supplies.

Industry watchers suggest that life-enhancement goods and services have the strongest growth potential. Pet insurance, once viewed as a frivolity, has blossomed, as surgeries and medical care have grown commonplace. The oldest such firm, Brea (Calif.)-based Veterinary Pet Insurance, still holds an estimated 83% share of the market, but more are on the way.

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Business Week article: Putting on the Dog

Posted on May 15, 2005 11:23 AM by pet in469.
Filed in Pet Channel under pet insurance.
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